Books on New Product Development

There exist many books on innovation and developing new products and services. We have compiled a list of those that we believe to be most comprehensive and which we used as inspiration to design our New Product Development in Wealth and Asset Management training course. Many of the books can also be found on the recommended reading list for the NPDP certification exam. In addition, if you are interested in academic research on the topic of new product development, we recommend you to have a look at the Journal of Product Innovation Management.

Yours truly
Claude Diderich
Claude Diderich Signature

Baumgartner, Jeffrey (2010). The Way of the Innovation Master, JPB, Erps-Kwerps, Belgium
Blank, Steven Gary (2007). The Four Steps to the Epiphany, K & S Ranch
Cooper, Rober G. and Scott J. Edgett (1999). Product Development for the Service Sector: Lessons from Market Leaders, Basic Books, New York, NY
Cooper, Robert G. (2011). Winning at New Products: Creating Value Through Innovation, 4th ed., Basic Books, New York, NY
Crawford, C. Merle and C. Anthony Di Benedetto (2011). New Products Management, 10th ed., McGraw-Hill, Irwin, CA
Diderich, Claude (2009). Positive Alpha Generation: Designing Sound Investment Processes, John Wiley & Sons, Hoboken, NJ
Gorchels, Linda (2011). The Product Manager’s Handbook, 4th ed., McGraw-Hill, Irwin, CA
Kahn, Kenneth B. editor (2012). The PDMA Handbook of New Product Development, 3rd ed., John Wiley & Sons, Hoboken, NJ
Kelley, Bradley (2010). Stoking your Innovation Bonfire: A Roadmap to a Sustainable Culture of Ingenuity and Purpose, John Wiley & Sons, Hoboken, NJ
Kotler, Philip, Paul N. Bloom, and Thomas Hayes (2002). Marketing Professional Services: Forward-thinking Strategies for Boosting Your Business, Your Image, and Your Profits, Prentice Hall Press, Parmus, NJ
Kotter, John P. (2012). Leading Change, new ed., Harvard Business School Press, Boston, MA
Margretta, Joan (2011). Understanding Michael Porter: The Essential Guide to Competition and Strategy, Harvard Business Review Press, Boston, MA
McQuarrie, Edward F. (2005). The Market Research Toolbox, 2nd ed., Sage Publication, Thousand Oaks, CA
Pessemier, Edgar A. (1986). Product Management: Strategy and Organization, 2nd ed., Krieger Publishing, Malabar, FL
Porter, Michael (2003). Competitive Advantage: Creating and Sustaining Superior Performance, new ed., The Free Press, New York, NY
Turshman, Michael L. and Philip Anderson (2004). Managing Strategic Innovation and Change: A Collection of Readings, 2nd ed., Oxford University Press, New York, NY
van Wulfen, Gijs (2011). Creating Innovative Products and Services: The FORTH Innovation Method, Gower Publishing, Surrey, U.K.
Wheelwright, Steven C. and Kim B. Clark (1992). Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality, The Free Press, New York, NY